This was the first time when I was in front of the camera and recorded myself about myself 😉 The personal BIO video allows you to enhance your social media profile. Honestly, it was a huge challenge for me, and I would like to show you how I dealt with it and how you can plan your BIO video. The devil is in the details so let’s dive into it, but before we start, you can check out my video.
As always, it’s good to have a plan and know what you want to achieve. This type of video can help you attract new employees, start a relationship with new clients or improve your brand. What you should include in this video depends on your expected audience, but basically, it’s always good to answer the following questions:
- What is the main goal? What do you want to achieve?
- What type of audience will I have? How old are they?, What do they like?, What interests do they have? etc.
- Where do I want to publish it, and who can help me with it? (for instance, you can check the LinkedIn feed algorithm here)
- How long will the video last? My experience shows that you can expect around 2 minutes of audience concentration 😉
The first stage was relatively easy. I had to prepare a short plan mainly based on the points listed above. It’s a brain dump, it’s time to put your idea on the board. Below are some points that you might want to include:
- Why is your company remarkable? my answer: the place for self-managed people, good opportunity to grow, we promote autonomy
- Who are you? my answer here [link] (play with color)
- Where are you from? Where do you live? my answer here [link]
- What is your professional experience? my answer here [link]
- How long have you been with the company?
- What position do you have?
- How many people do you have in your department?
- What type of expertise does your team have?
- What type of problems do you want to resolve for your clients?
- What is your style of working? What is valuable for you?
- What kind of people are you looking to add to your team?
- What do you spend your free time on? my answer: photos or video from Runmageddon
- Why have you been with the company for some time?, What is the most important value in the company for you?
Based on this outline, I prepared a script containing some of the information above, but I DIDN’T include everything. I focused on essential details only. After I followed each point with a personal story, it was time to start shooting the video.
Before you go on, it’s always worth asking for feedback from one of your colleagues.
Since I’m not a Tom Cruise, this stage required learning presentation skills. If like me, you are not a famous Hollywood actor, I have some valuable tips for you. I want to highlight things that you can manage and avoid the technical aspects of making the video (I assume you have someone who can do it for you). Why? Because you read the script from the teleprompter, the microphone captures the sound, but the most important thing is how to read it and how to present yourself:
- Read the script aloud a few (many) times before recording – you have to feel comfortable with that text. You need to reach the point where you are not only reading the text but can play with it a little (adding some spontaneous words, it’s a good sign 😉
- Don’t be in a rush – you should look confident and convincing, but constant phone notifications and ringing don’t help. Move important meetings to another day. You can take even half a day to do it properly.
- Smile and be relaxed – the camera captures everything, so it’s good to have a positive attitude at that time.
- Small talks before recording – it’s an excellent exercise to warm up your tongue.
- Gesticulation – The BIO video is relatively static, but it’s very good to see some gestures. It makes your video much more attractive and shows you as an engaged and active person.
What do you think about this type of video? If you consider making your BIO Video, what will be your main goal? Let me know if you have further questions or read about aspects that I missed in this article.